In a bombshell of a press release issued this morning, Imagination has announced that Apple has informed their long-time GPU partner that they will be winding down their use of Imagination's IP. Specifically, Apple expects that they will no longer be using Imagination's IP in 15 to 24 months. Furthermore the GPU design that replaces Imagination's designs will be, according to Imagination, ?a separate, independent graphics design.? In other words, Apple is developing their own GPU, and when that is ready, they will be dropping Imagination's GPU designs entirely.