Well, I'm pretty impressed. The GX700 VGA cooler from ZEROtherm is an excellent example of what a well-executed heatpipe design can accomplish, even in aluminum. This is an excellent first effort at VGA cooling from a company we're sure to see more of in the future. ZEROtherm calls the GX700 their "main-stream" VGA cooler, and represents, presumably, the lowest-cost cooler in their stable. At the proper price point, the GX700 from ZEROtherm could be an outstanding value.