The story behind AMD's fastest ever x86 CPUs is slightly odd. Two models, the FX-9590 and FX-9370, were both launched into OEM channels in June 2013. Being an OEM component, the only way to get one was in a pre-built system through a retailer, or through a bulk system integrator that had a model around one of these CPUs. Typically this is a process that is only exhibited with server class processors: from a range of CPUs being produced, only several will be available for end-users at retail because server CPUs usually go through a system builder. At the time, it seemed that AMD concerned that the high TDP of this CPU, at 220W listed, is too much for most cooling setups within a home user system and the best way to get it to consumers would be if a system builder chose the appropriate cooling for them.

As a result of this orientation of sales, AMD did not sample the media with review units. We review an AMD product typically though an AMD sourced sample. It was also noted that the OEM price for the CPU was near $900 for the FX-9590, which seemed like an excruciating amount for what was essentially a good overclocking version of the FX-8350. Several media websites were able to collaborate with system builders in order to get a chance to review the CPU, and AMD was confident in their promotion and handling of the new CPU.

Anecdotally, in my field of vision, the promotion of this CPU was relatively limited. The price was the main factor, resulting in comparative AMD/Intel systems being more power hungry on the AMD side, and substantially more expensive when put up against the latest mainstream i7 at the time. As a result, while some retailers were selling the OEM CPU at full price, some retailers decided to sell their OEM stock with a severe price cut directly to consumers, down from $900 to $390, in order to get rid of units (this is when I picked up our sample).