Hot Hardware published a review on the AMD To Attack Performance Desktop Market With RYZEN, More Zen Architecture Details Revealed A quote from the article:

We?ve been hearing about AMD's next-generation Zen-based processors for quite a while now, though the company has just officially unveiled that desktop variants will now be branded RYZEN. Over the past few months, we?ve seen Zen in action in both high-performance desktop and server applications and have been able to disclose a handful of features, specifications, and performance details. Today however, with AMD poised to host its ?New Horizon? webcast, we have some more information to share related to the RYZEN branding, along with the ZEN architecture and AM4 platform as a whole.

First and foremost is the actual branding for its Zen-based processors for desktops, formerly codenamed ?Summit Ridge?. AMD will be branding its Zen-architecture based desktop processors RYZEN -- pronounced Rye-Zen (like horizon, without the ?ho?). We?ve also got some new details regarding RYZEN's speeds and feeds, and some additional performance-related data to share...

 AMD To Attack Performance Desktop Market With RYZEN, More Zen Architecture Details Revealed @ HotHardware