Fudzilla reports that their sources claim that it took AMD $4 million to secure the Never Settle and Never Settle Reloaded bundle for its high end customers
AMD spent up to $4 million on Far Cry 3 bundle
AMD’s high end cards might not win head to head against Nvidia in sheer performance numbers, so the bundle should offer a bit more bang for buck. It remains to be seen if this promotion can boost AMD’s sales in the high end, but we are sure that AMD will turn the bull loose in 2013, as AMD really wants to push graphics in all front. Spending millions on game bundles is clear indication of that, but don't forget that heated competition is always good news for consumers.
AMD’s Never Settle Reloaded promotion is currently available in the USA, UK, Germany, France, Holland, Denmark, Sweden, Hungary and Ukraine. There might be more countries where the promotion is also valid, but we didn’t see them listed on the official page here.
AMD spent up to $4 million on Far Cry 3 bundle