Even though the launching of "Barcelona" (previous server processor from AMD) was in city Barcelona, Spain, "Shanghai" was launched in Berlin, Germany, and not on Far East (as we expected). Presentation opened Ian McNaughton and opening word continued Emilio Ghilardi, Senior Vice President and General Manager, AMD EMEA, who will succeed next year Mr. Henry Richard on same position but worldwide. Considering that he's relatively newcomer in AMD, with only few spent months in company, Ghilardi first spoke about reasons why he accepted new position regardless on situation in AMD.