Today marks AMD's grand re-entry to the high-end processor market after abandoning it years ago when they found that they were no longer competitive in that market. AMD exiting the high performance desktop computing market was a shock to many and it left Intel Corporation with no competition. With Intel left all alone in the desktop processor market it has allowed them to dominate the ever growing PC market. While the PC industry in general has been slowing down year after year, the PC gaming industry is booming and topped $30 billion in 2016. Desktop computers are mainly used for gaming and content creation these days and by not offering a high-end processor it let Intel rule the roost for over half a decade. Without competition the prices on Intel's flagship processors have gone up and generational IPC gains are usually no more than 10% annually. Gamers have been dreaming about the day that AMD would return the market as they hoped it would lower prices and rejuvenate the chip designers and maybe force them to do better than the 5-10% IPC improvements that we?ve all become so accustomed to.