We published Radeon R7 250X Review: Reprising Radeon HD 7770 At $100 just a few days ago, and that story's title is pretty self-explanatory. In essence, AMD re-named an existing product and dropped its price a few dollars to renew interest. Unfortunately, we're still waiting for the Radeon R7 250X to become available.

Over the course of the last several months, AMD applied this treatment to its entire GPU portfolio to turn the Radeon HD 7000 family into Radeon R7s and R9s, often with higher clock rates than the cards they replaced. Today, AMD continues that trend by announcing its Radeon R7 265, which company representatives say won't be available until the end of February.

The Radeon R7 265 is the first card in AMD's re-branded line-up ending in a "5". Until now, everything else was a "0" or an "X": Radeon R7 240, 250, 250X, 260, 260X, and so on. That might seem like simple trivia, but I think there's a bit of a story there. You see, the Radeon R7 260X is typically found in the $140 range. The next model up, R9 270, was introduced at $180 back in November of last year. A $40 delta doesn't seem wide enough to justify another product, though. In fact, the 270 was actually a good deal.