In what is becoming an almost biweekly occurrence, AMD is launching another graphics card into the channel. After the R7 265 some folks may have been under the impression that things would quiet down for a while but, in AMD's eyes there still wasn't an R-series competitor for the GTX 760. Enter the R9 280, a simple rebrand of the HD 7950 Boost ASIC. If you know how the HD 7950 Boost performs, you may as well stop reading now since there's absolutely nothing new to see here.