Yet AMD will argue that extant processors already provide an excellent alternative to Intel, particularly in the mainstream market. Slipping in quietly a couple of months ago, AMD announced a trio of A10-series APUs - 7890K, 7870K and 7860K. Perhaps of most interest is the 65W 7860K that ships at a £90 price point.

Still part of the Kaveri APU update stemming back to 2014, A10-7860K is a quad-core processor with a 3.6GHz base clock and 4.0GHz boost. The graphics component arrives from the Radeon R7 family in a familiar 512-core configuration that, for this 65W chip, is clocked in at a reasonable 757MHz. The memory portion is taken from the system memory.

The specifications are of no surprise to anyone who follows the machinations of the retail consumer CPU market closely, but what is new this time around is the bundled cooler. Based on a cut-down version of the Wraith shipping with higher-end APUs, the A10-7860K's cooler, built by CoolerMaster, has a distinctive red fan on top of a well-designed heatsink.