AmazonBasics is a private label of products owned by Amazon. The subsidiary was founded back in 2009 and initially offered only basic products, such as cables and office consumables. More and more products are being added under the AmazonBasics label every day. Today, Amazon retails thousands of products under the AmazonBasics label, ranging from paperclips to living room sets. The only common point amongst all of these products is that they are very aggressively priced, usually selling for significantly less than any other competitive product from an established brand.