We can't say that Amazon isn't trying. After the utter failure with the Fire Phone (who on Earth came up with the insanely pointless 4.5 cameras on the front?!), the company regrouped and doubled down on their tablets strategy. The 8.9" HDX was a bold move, a device with a gorgeous display and just right dimensions, but it was too expensive. So now Amazon is back with a trio of very affordable and, in their own words, very sturdy tablets the prices of which defy belief. 
We've covered the new developments in an announcement form before, and today we're back with a quick look at the company's flagship 10.1" tablet, the Kindle Fire HD 10. Going for only 230 bucks or ?199 in Euroland, with ads, and the always amazing Amazon customer service, which definitely justifies the price increase compared to similar or better specced off-brand Chinese tablets. In the name-brand teritorry, this is definitely a price winner.