When you think of Dell or its Alienware brand, the first thing that comes to mind is probably a PCs and not a peripheral. Be that as it may, Dell is uniquely positioned to capitalize on the peripheral market as part of a larger play, one in which it can sell gamers on a unified ecosystem through its Alienware division. You could, for example, buy an Alienware desktop and plug it into an Alienware monitor (even a giant 55-inch OLED display, if you have the bankroll), and then surround it with Alienware peripherals. Talk about an invasion!