Actinic is comprehensive. It's certainly ready to use out of the box, unlike many enterprise products, and offers lots of room for customisation as your online store grows. The only downsides are that it's overwhelming for sole traders and you will likely need the help of a designer and Web developer (some HTML code can get complicated). If you're a one-man outfit
looking to make your first steps into e-commerce quickly and easily, Actinic probably isn't the right choice, even though there is the cut-down Actinic Catalog (379 ex. VAT). You should also consider that custom development allows a lot more flexibility in setup and design - such as integrating a store into your existing Web site, creating a look and feel that is markedly different from your competitors, offering extensive reporting, or working in tandem with online auctions - but costs can run into thousands of pounds.