how about no press releases? then no leak, and perhaps no delay?

Then we wouldn't have an idea whats "good" and by good I mean what those stupid hacks that do the reviews that are paid by the companies to like call it.

It's way too polished for an alpha, it's the same demo as has been previewed by a few sites. I think it was intentional for publicity, but it don't really bother me since it is a fun demo. :)