duh! real enthusiasts will never buy a pre built PC.

So you think other MB developers wont jump on the train? lol right, pay $5000, get rid of everything but the mainboard and maybe graphics cards and then buy the rest to get a real good computer. Please spare me with your german logic...

unreal 3? there is no unreal 3. there is only unreal engine 3.0 - and the only thing that has in common with unreal 3 is that IF unreal 3 is ever created - it will be with unreal engine 3.0.

NOW? Uh huh. Might want to read the press release one more time then.