ATI was always building toward multimedia, while Nvidia is mainly focus on gaming. Sure I read the reviews how the Geforce3 Ti500 beats ATI in gaming performance. But ATI offers alot for a graphic card especially the All-In-Wonder Radeon 8500DV, with TV tuner and watch & record & edit video + DVI + dual monitor capability + S-Video etc.. And you look at the Geforce3 Ti500 at same price which offers no multimedia options. I think ATI will learn to pick up its pace, and work alot harder for future version. So while Nvidia is just keep trying to win by a few extra FPS, ATi will start a new revolution...