I was thinking about this card with a buddy yesterday while we were having lunch. In reality, I don't think this card is aimed at the truly hardcore tech junky gamers. It's aimed at the kids/people who think they're hardcore gamers. You know, the guys who go out and buy the case mods, all the lights, all the bells and whistles, but then put something like a Geforce FX5200 into their system as a video card. It's marketed at these people because they're the ones that aren't truly computer knowledgeable, but want to be "hip and cool" in the computer gaming scene. The card probably works for what it offers. If you notice, it says that it prioritizes game traffic. This is the assumption of course that all of your traffic that's coming out of your machine is more or less P2P traffic. You know, the ones that always have limewire and things running and wonder why their computer is so slow. This card will prioritize the game traffic above that. I could find this card only to be useful if it had an easy-to-use interface for traffic shaping, which could come in handy for people who don't want to learn iptables, etc.