AMD is poised to make a lot of noise as we head into the holiday shopping season. The Radeon Technology Group has already announced its Radeon Software Crimson Edition, which completely revamps the company's GPU software suite, and promises improved stability and performance. And that insane, dual-Fiji powered graphics card we had the opportunity to show you back during E3 in June, probably isn't too far off either. Today though, it's the mid-range GPU market that's getting a shot of adrenaline.

As much as we all love uber-powerful, high-end graphics cards around these here parts, it's in the more mainstream price segments where AMD and NVIDIA sell the bulk of their GPUs. Although AMD's mid-range GPU line-up has been relatively strong for a while now, the company is launching the new Radeon R9 380X today with the goal of taking down competing graphics cards like the popular GeForce GTX 960...